πŸ’° Sales Promotions as a Competitive Strategy | Emerald Insight

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To rent this content from Deepdyve, please click the button. You can start or join in a discussion here. Share feedback. You may be able to access this content by login via Shibboleth, Open Athens or with your Emerald account. Please share your general feedback. The tools that can be employed in the promotional mix include: advertising; direct marketing;sales promotion; public relations and publicity; personal selling and sponsorship. Contact us. Abstract Promotion is used to communicate with customers with respect to product offerings.

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This article explores the role of promotion in the information marketplace. Rent from Deepdyve. If you think you should have access to this content, click the button to contact our support team. The article reviews the stages in the design of communications strategies and thereby explores concepts such as target audiences, marketing messages, communication channels, promotional budgets and monitoring promotional performances. Rowley, J. Please note you might not have access to this content. Visit emeraldpublishing.